Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world’s leading manufacturers of play materials.

The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.

The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

LEGO plans to invest over the next three years to accelerate sustainability and social responsibility. Lego has made many changes over the past 10 years to build a better planet for future generations, and believes it’s increasingly urgent and important to prioritise environmental and social activity.

Although Philip Morris & Son do not sell toys on philipmorrisdirect, we still sell in store or over the phone and on the marketplaces such as eBay and Amazon.


Buy our toys on eBay* on Amazon* or Contact Us to buy In Store.

*Links to marketplaces show you where products are for sale. Advertising these services increases our chances of income and provides you with a choice where to purchase from. Philip Morris & Son is not recommending any specific website or service, this is your choice.