The modern incarnation of Philip Morris & Son is a business that thrives by differentiating itself on the basis of the quality of customer service.  Whether you are one of the 120,000+ people a year who buy from us online, or a Herefordshire local who has been shopping with us all your life, we aim to provide you with quality goods and service.

Philip Morris & Son was established in Hereford as an ironmongers in 1845. Whilst true to its roots and very much still a family business Philip Morris & Son has developed into the thriving business of today encompassing a physical department store and an online website.

Opening Hours

Shop Opening Times

Monday 09:00-17:00
Tuesday 09:00-17:00 
Wednesday 09:00-17:00
Thursday 09:00-17:00 
Friday 09:00-17:00 
Saturday 09:00-17:00 
Sunday 10:00-16:00

Customer Service Opening Times

Monday 08:00-17:30
Tuesday 08:00-17:30
Wednesday 08:00-17:30
Thursday 08:00-17:30
Friday 08:00-17:30
Saturday 09:00-17:00
Sunday  10:00-16:00

Late Night Shopping

Wednesday 6th December 2023: 09:00-20:00

Wednesday 13th December 2023: 09:00-20:00

Wednesday 20th December 2023: 09:00-21:00

Order Online and Collect In Store

Order collection from our Hereford store is now available again although we can still deliver anything if preferred and we have it in stock. We're keeping everyone safe and following government guidelines and safety measures. Please wear face masks in store.

Store Directions On The Map

Get Google Map directions to the store and car parking on your mobile device


Store Directions - How to find us - Parking Information

We are located in the pedestrian part of Widemarsh Street in the very centre of Hereford. Customers are able to pull up outside the shop to collect goods before 10.30am. If you arrive after 10.30am then parking is only 2 minutes walk down Widemarsh Street at the Garrick Multi Storey car park or two other car parks; Tesco store and Maylord Orchards. Follow the link above for parking information and directions.

Please Note: There's restricted vehicle access after 10.30am and before 4.30pm for all vehicles in Widemarsh Street.


The business today is based around 8 core departments, each of which is reflected on our home page. Each department has dedicated staff that are experts in their product areas and are happy to share their expertise with you. These departments included product ranges where we are established leaders such as country clothing, bathrooms accessories and barbecues, and others new items to the mix such as linen, and luggage, which help to keep our product offering up to date for both the local and mail order markets.

Our People

We currently employ approximately 40 full and part time staff, the majority in customer facing roles to assist with your purchase. We like our staff to enjoy customer contact, and with an average length of service of over 12 years, it seems most do! A few details on some of our key characters are set out below.

John Jones – Managing partner, keen shooter and responsible for everything from negotiating with the bank manager to making the occasional cuppa!

Bruce Jones – E-commerce Managing Partner, another keen shooter, rarely to be found in store during the Pheasant season. Bruce is responsible for all aspects of the mail order business.

Dean Johnston – E-commerce Manager who is responsible for the daily running of our e-commerce solutions. He joined us over 16 years ago and is a well respected leader in his field. He makes the website decisions for the overall success of the company. His planning and computer programming knowledge combined with his teaching ability means we aim our ambitions high.

Jim Davies – Store Manager, starting as a Saturday boy at the age of 17, Jim has spent half of his life at Philip Morris & Son working in various departments and is now our Store, Retail & Purchasing Manager. Jim oversees all aspects of the store including customer service, staff training and supervision, merchandising, purchasing and making sure there’s coffee in the staffroom.

Mark Jones – Clothing & Gunroom Manager, with over 40 years experience Mark is hugely knowledgeable in his field and always happy to pass the time of day talking about our products.

Karen Turner – Manager of the Housewares Department. Karen now has years experience and is always willing to go that extra mile to make sure customers are left happy.

A bit more about our history

  • The business was established in 1845 and is still named after the original owner Philip Morris. Some years later it passed to his son and then a third generation before being sold to Mr Albert Jones, the grandfather of the current managing partners, in 1945. For the first few years of its existence Philip Morris & Son was located in Hereford’s High Town area, approximately where Marks & Spencer’s is today. The business was then relocated to the current premises in Widemarsh Street where it has traded uninterrupted for the last 160 years. In 2007 a second store, directly opposite the main shop was added and the clothing and gunroom departments relocated to the second shop.
  • Maurice Jones took over the business on the death of his father in 1974, and managed it, with his wife Bunty, until gradually handing over the reins to their two sons John and Bruce Jones in the last few years. Maurice and Bunty remain actively involved in the management and strategic direction of the business.
  • Bruce joined the business after finishing university in 2002, and immediately embarked on the successful move into online trading. This early move, when e-commerce was in its infancy, proved to be an excellent diversification that has driven the rapid growth of the business in recent years. Philip Morris & Son is now firmly established as an online retailer, with a growing national reputation.
  • John returned to Philip Morris & Son in 2005, after university and a career in the City with accounting giants Ernst & Young. John manages all aspect of the business finance, as well as taking care of the day to day running of the store and has an especially keen interest in the clothing department.