Vinnie Jones Takes Aim as Harkila’s Brand Ambassador

Known for his tough demeanour both on and off the screen, football legend and film star Vinnie Jones has long been a passionate advocate for field sports and the countryside. He has also been a long-standing brand ambassador for Scandinavian shooting and hunting brand, Harkila. It’s a match that combines Vinnie Jones’ rugged charisma with Harkila’s core values of quality, toughness and durability.

Embodying Harkila’s Spirit

With memorable acting roles in films like "Lock, Stock and Two Smoking Barrels" and "Snatch," Jones brings a unique blend of grit and charm to his brand ambassador role and, as a genuine fan of Harkila’s premium hunting and shooting apparel, Jones is always immaculately turned out in their latest season's country clothing. The collaboration is a natural extension of Jones’ own lifestyle and, with a true love of field sports and the countryside, his authentic personality resonates with outdoor enthusiasts of all backgrounds.

Harkila has a rich heritage dating back to 1985 and shares Vinnie Jones' passion for the outdoors. The brand is renowned for its commitment to excellence, producing high-performance hunting and shooting clothing designed to withstand the harshest of conditions. Made for ambitious and passionate hunters, Harkila are the perfect brand for those who appreciate the finer aspects of hunting attire and their traditional tweeds are combined with modern, technical properties whilst still embodying that classic game shooting style. From rugged jackets to durable trousers, Harkila clothing is designed to withstand the rigours of the wilderness while providing comfort and style.

Showcasing this pairing that perfectly combines shooting, hunting and a love of the countryside, we’ve highlighted below some of the recent work Vinnie Jones has undertaken in his brand ambassador role.

Taking Harkila on Screen

Vinnie Jones has taken his Harkila brand ambassador role with him to his on-screen work. His recent TV series include the Discovery Plus channel’s "Vinnie Jones: In the Country” show which aired in 2023 and follows Jones as he renovates his West Sussex farm. Throughout the series, viewers will have noticed Jones sporting his favourite apparel from Harkila. Relying on the quality and performance of Harkila’s clothing as he tackles his ambitious building projects, the series explores Jones’ connection to the British countryside, and his happiness in the tranquillity of being surrounded by nature. Renowned for its durability, comfort, and adaptability to diverse weather conditions, Harkila’s clothing was the ideal companion for Jones in his countryside adventures.

Vinnie Jones’ latest acting role is in the Netflix series, ‘The Gentlemen’ and Harkila was again the perfect choice, bringing authenticity to Jones’ role as gamekeeper, Geoff Seacombe. Combining practicality with a classic country aesthetic, Harkila’s latest collection features in the show and undoubtedly adds rugged charm and heritage country style to Vinnie Jones’ gamekeeper character. Take a closer look at the outfits Vinnie Jones is wearing in the show with our blog ‘Shooting in Style: Vinnie Jones and Harkila in The Gentlemen – A Closer Look’.

Showcasing Harkila at The Game Fair 2023

We were delighted to host Harkila and Vinnie Jones at the Philip Morris & Son stand at The Game Fair held at Ragley Hall, Warwickshire during July 2023. As a patron of the National Gamekeepers Organisation, Vinnie Jones is a keen proponent of the role of gamekeepers in countryside management and took part in the gun salute of the opening ceremony. Vinnie spent time on the Philip Morris & Son stand talking to and meeting attendees, plus signing autographs and obliging in selfies! (Pictured below is Vinnie Jones at the Philip Morris & Son stand with Managing Partners John Jones and Bruce Jones and John's son, Jack.)

With a reputation for no-nonsense toughness and a genuine passion for the outdoors, Vinnie Jones aligns seamlessly with the core values and ethos of the Harkila brand. We’re excited to continue to work with Harkila and Vinnie Jones to promote high quality, premium shooting apparel and the enduring appeal of hunting in the great outdoors.