Mid Season Sale AW18

Belledorm Linen


Who are Belledorm?

Established for over 30 years Belledorm has built a distinguished reputation in the UK bed-linen industry as being one of the largest suppliers of Exceptional Home Linens. Every product they sell, every customer they do business with and every Belledorm member of staff is treated with the same values: with respect and with personal and detailed attention.

Where are they based?

Based in the "Heart of UK textiles in Manchester, Belledorm operates out of Kearsley Mill, a 240,000 sq foot facility formerly a textile mill in the 19th century. Three floors of warehousing and picking locations, offices and 2 showrooms hold almost 3,500 product SKUs and 500,000 units of stock.

Kearsley Mill and Its Staff

With products carefully designed and sourced from around the world including Egypt, China, Pakistan and Turkey arriving in the building on a regular basis and orders being dispatched to stores and domestic customers every day, Kearsley Mill relies on the efficiency and accuracy of its staff and processes. Through years of continuous improvement, Belledorm has fine tuned its operations to allow for the consistent servicing of its high profile retailers, wholesalers and concession outlets across the UK, Ireland and Overseas.

High Standards and Competitive Prices

By continually evolving a diverse portfolio of products, Belledorm has kept at the forefront of design and quality. Their Purchasing and Design team have scoured the globe for the most reliable suppliers, the highest quality fabrics and the most fashionable designs. Following specific guidelines and specifications set by their Quality Control team their products are manufactured to an exceptionally high standard with innovation, competitive prices and distinct branding as a priority. Belledorm also has an ongoing and passionate commitment to ethically sourcing all of its ranges as part of the Ruia Group's wider corporate responsibility. Belledorm is a member of Sedex, a not for profit organisation which promotes ethical and responsible supply chains.


Belledorms Commitment To Their Customers

Sunil Ruia, Managing Director, has promoted a culture within the company that customer services is the most valuable part of the business. No requirement is too small, no demand is too difficult for the team. Every single member of staff at Belledorm will always do everything they can to satisfy the needs of the customer. Communication across every aspect of the business; be it marketing, the point of sale they produce in-house, the style of meetings they have with their retailers or the way the customer service team respond to customers; all highlight the personal, unique and friendly way they do business. With all these credentials it is no surprise that Belledorm has been awarded by AIS with the highly coveted "Supplier of the Year". In September 2017 Belledorm retained its "Investors in People" recognition for another three years, a testament to its ongoing commitment to its staff.